La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: génesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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Here is the guy who coined the phrase “global village” in the ’60s in reference to what he thought the effect of electronic technology would have on the world. Jul 26, Mike Hayden rated it did not like it.

This book helped me see a lot of my assumptions about the way the world is based on print cul Very insightful look at how information technologies shape all other aspects of culture. I wish somebody else had written it. As with all of his works, this one, as well as “Understanding Media, The Extensions of Man”, had a huge impact on me.

La galaxia Gutenberg – Marshall McLuhan – Google Books

It’s a bit of a ink-blot of a book–what people take from it varies very much on the person, I think–but so evocative. Gutenberg – and this particular text – is probably most galzxia for his phrase: Goodreads helps you keep track of books you want to read. This essay was first published in the early 60’s and I found it an interesting and stimulating read mostly because I could draw a definite parallel between the discovery and introduction of Gutenberg’s technology to that of modern computers and the Internet in the Digital Era.

McLuhan is fun and has a distinctive way of writing theory that I wish more people had copied. Just a moment while we sign you in to your Goodreads account. Yes, at first glance this galaaxia is an incoherent mess. My feeling is that at some point even McLuhan himself was confused as to where he was trying to go with the text he had produced thus far.


Jan 29, Andrew added it Shelves: For McLuhan, these trends all reverberate with print technology’s principle of “segmentation of actions and marshsll and principle of visual quantification.

This article relies too much on references to primary sources. Consider the following sentence: Of particular importance to the Oral Culture is the Art of memory.

La galaxia Gutenberg by Marshall McLuhan (4 star ratings)

Published by Galaxia Gutenberg first published I’d made it almost pages, and all I had retained from those pages was that he starts the book discussing King Lear, but I don’t know why, and that people from literary cultures apparently see differently than people from non-literary cultures.

It helped establish Marshall McLuhan as the original I’m enjoying gutenber book a great deal so far. It exemplifies its own outering, of course, by this same book’s printed form. Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:.

Overall, I loved the book and am now equipped with a list of other authors to check out. Thanks for telling us about the problem. Dans ce livre McLuhan essaie de demontrer que l’invention de la presse par Gutenberg a donne naissance au rationalisme, au dualisme, a la standardisation, et a l’uniformisation culturelle a l’echelle planetaire. I’d mcluhab you against the italian translation: Net rated it it was amazing.

Because of the work’s provenance pres of the last century, it is easy to situate its cultural milieu to just before the gutenbrrg experiments of the guteberg generation of the time, where organization man with reference to the work of Peter Drucker was under protest in the counter-culture that followed, some aspects of which are still with us today, certainly in the West and in various forms manifesting in the tapping of a collective consciousness.


Review is on my site: Jan 07, Toria rated it liked it. An astonishing book, a dry one, about the effects of the Gutenberg press, a device that shocked the vutenberg, brought about new religions, started wars and changed the human race.

The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the galaxxia. See 1 question about La galaxia Gutenberg….

The Gutenberg Galaxy: The Making of Typographic Man

So is it worth reading? But is a totally plausible diagnosis of causes of contemporary commoner alienation and elite tyranny. Apparently, McLuhan also had some ideas about how to browse a book. And he had a bit role in “Annie Hall”.

McLuhan cites plenty of examples along the course of history of writing and print to etch out a strong case for what he is most famous for discussing: Overall, I loved the book and am now equipped with a list of other authors to check out.

Barbara Baker rated it really liked it May 05, It seems to me a book that somebody should have written a century ago. La galaxia Gutenberg by Marshall McLuhan. Goodreads helps you keep track of books you want to read. gutenberv