Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Read it Forward Read it first. Yes, this book is that good. Unfortunately, I was so wrong that I had to put this book down after getting only half way through it. insanelg

Insanely Simple by Ken Segall – review

This book presents the opportunity for an opportunistic manager to give his inwanely line a shot of steroids. Just insanel moment while we sign you in to your Goodreads account. He also shared an anecdote where he let a colleague fail miserably in front of Steve Jobs and, in Segall’s own words “So I started doing what any brave advertising guy would do: Quotes from Insanely Simple: Top Reviews Most recent Top Reviews.

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I would recommend reading this book if you are interested at all in Entrepreneurship or a current student, and also any other current students or anyone interested at all in business or Apple in general. Instead, google the idea of simplicity and how Apple applies it. An awkward read, and far from Simpple Simple.

Get to Know Us. Other companies believe in inclusivity. Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. But focusing on a principle of simplicity alone is not enough. There’s a problem loading this menu right now. It took around a month — a simply astonishing amount of time.

It’s very quickly apparent that Segall liked and admired Jobs, and is entirely able to justify any apparently poor behaviour on Jobs’ part. Sometimes this one seemed simpe have stories for the sake of telling stories instead of to really illuminate his point.

Download our Spring Ekn Sampler Now. Interesting and easy-to-read take on Steve Jobs and Apple sevall a marketer’s perspective. Despite the cuteness of Simplicity and Complexity as warring superheroes, there’s a lot that’s interesting in this book.

Jony Ive, book review: Because of this I thought this book would be right up my alley.


Insanely Simple by Ken Segall – review | Books | The Guardian

Apr 15, Prayag Panchwadkar rated it it was ok. Kindle Edition Verified Purchase.

To Steve Jobs, Simplicity was a religion. Disappointing book that promotes power of brutally direct communication and simplicity, and then proceeds to go into anecdotes of tiptoeing around Steve’s snap judgements, and packaging things so he might like them. Good intentions gone bad. E ulogised as the greatest chief executive ever, Steve Jobs made Apple the world’s most valuable company before he died last October. Yet Apple had never run a campaign that was only about brand, ever.

Stay in Touch Sign up. Instead it is a nostalgic segll back at an advertising creative director’s career orbiting Apple, recounting yet more infamous Steve Jobs moments; which was more than well documented elsewhere. Sep 14, Liang Gang Yu rated it really liked it.

Simplicity is credited tremendously to Apple’ success.