Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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Explore the Home Gift Guide. Really actionable advice – looking forward to seeing how practical the proposed approach is.

That may be what stfategy of device she is using, it may be her location or other contextual cues, it may be very personal information like her lifestage, income, relationship status or other cues. It’s called forking, and it’s a forking nightmare from a maintenance perspective. Ladies in TechJanuary 23, My pages are filled with sticky note flags of important stuff I’ll want to reference later.

Product details Paperback Publisher: This is something Karen calls Adaptive Content. Strategj technology innovations will play the biggest role for adaptive content? Mobile Strategies for Your Content Ensuring that your site is responsive or adaptive is becoming essential to your mobile design strategy. This week we were joined by Karen McGrane.

Straegy 04, Ciprian Rusen rated it it was amazing. UIE TipsJune 27, Good luck with that. It’s actually really great, but duplicates things I have read in CS books written by McGrane’s friends.

Content Strategy for Mobile

A Book Apart 8. Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.

Amazon Advertising Find, attract, and engage customers. It’s a proliferation of devices, platforms, and screensizes – from the tiniest “dumb” phones to the desktop web. Lots of solid advice here, even if some of the numbers are a mcggane out-of-date now. Marketers can imagine scenarios where we can personalize and tailor the message to individual user needs or experiences. I read this recently on a quest to finish all the ABA books.


Articles — Karen McGrane

Adapting to Change Through Compassion In Episode 18 of the Together London Podcast, Karen McGrane talks about adapting to change, telling stories about our mistakes, and using compassion to get better outcomes. The days of the separate mobile site are gone. A Separate Mobile Website? Email This Stumble This.

Jun 14, Lucy rated it liked stratgy Shelves: This book is the most cogent argument I’ve yet seen for the separation of form from content. Paperbackpages.

Write a customer review. You have five minutes while waiting for a friend to meet you for lunch, so you find yourself shopping for a new pair of shoes. UX expert Karen McGrane chats to Martin Cooper about Google Glass, information architecture and why we should all get on board the content strategy train as soon as possible. This book is worth reading and certainly worth having in your back pocket if you’re a content evangelist.

Content Strategist Karen McGrane: One person found this helpful. Mohile presentation is inspiring to watch and the book is a great resource for anyone working with contnt.

Feb 19, Russ Little rated it really liked it Conten See and discover other items: You should think about how to improve the quality of all your text. Dec 20, Andreas rated it really liked it Shelves: Goodreads helps you keep track of books you want to read.

Karen McGrane on Content Strategy for Mobile

Customers who viewed this item also viewed. But “for mobile” is a very useful canard to get stakeholders thinking “outside the box” that their desktop CMS current forces them into! Aug 25, Kris rated it it was amazing Shelves: Karen helped sgrategy the User Experience practice at Razorfish, hired as the very first information architect and leaving as the vice president and national lead for User Experience.

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When i first bumped into this book i was put off by the title as i was not looking for content strategy for mobile but for content strategy in general. The danger with an m-dot kren is that you’ll fork your content into separate desktop and mobile versions. The CMS shouldn’t just show the fields of the database, shouldn’t clump all content together into one block, and shouldn’t have a “preview” feature that just shows how the content will appear on a desktop.

You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Amazon Drive Cloud storage from Amazon. Beyond that, companies need an omnichannel strategy for ensuring content will work across devices, platforms, channels. Northwestern University Knight LabMay 3, Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later.

Nov 08, Melanie rated it it was amazing Shelves: I thought this book was concise and filled with excellent advice. I sincerely hope, both as a consumer and as a designer turned content strategist, that this book will influence how we are served content in the future.