Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, The e-Choupal is a unique web-based initiative of ITC Limited, offering farmers required information, products, and services they need.

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The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. Look at the impact numbers.

Each e-choupal, manned by a trained villager designated the “sanchalak”, covers around five villages.

The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers. The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete. The sheer size of the rollout shows the chouupal of its ambitious information technology programme that was launched way back in with just six kiosks in Madhya Pradesh to give farmers real-time access to world market trends, input costs and even micro weather reports.

In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles. Jump to Main Navigation. The ITC e-Choupal initiative is a powerful example of a business model that delivers largescale choupao value by co-creating rural markets with local communities. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. Here, further testing is conducted by trained technicians.

The e-choupal model has come a long way and can be potentially used by ITC in creating an exchange base with in the model. They are generally located within walking distance or a 5-km radius.

E-Choupal – Wikipedia

As ITC chairman YC Deveshwar readies to meet shareholders at their 96th chpupal general meeting next Friday, he can claim two roles for his company and himself. However, in most cases, milk yields are low due to poor quality stock. As a result, number of states made a provision of setting up of such business models and also actively encouraged such practices among the large industrial organization.


Remember me on this computer. These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3. The web site was created to be a tool to assist the farmers and used by the farmers in their efforts to understand and decide and deliberate the best mechanism to pursue, which for them whom to sell the produce to.

The programme is choual degree intervention that enables comprehensive development of the rural ecosystem through information dissemination, providing access to quality inputs and market prices, generating supplementary incomes and augmenting natural resources. Simultaneously, using this value chain to channel and direct other essential interests of the farmers in the form of retail products, banking and information services. The Golden Peacock Innovation Award One of the essential barriers for ITC was that the regulatory practices in place then by the Agriculture Produce Chhoupal Committee Act that prohibited the purchase of specified commodities from other sources than the government designated mandis.

Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

As a market-led business model, ITC e-Choupal has enhanced the competitiveness of Indian agriculture and triggered a virtuous ict of higher productivity, higher incomes and enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

There were severe lack of adequate telephone exchange in place r the rural areas were also frequently inhabited by electricity outage. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

E-choupals are much more than internet kiosks. Next month, the juggernaut will roll quietly into Maharashtra, capturing around villages. Empower the poor for growth Hindustan Times.

Jump to Sub Navigation. Give them empowerment first The Hindu Business Line. Further, for a small rich segment of the farming community, this platform could be used by research institutions, national and international, to provide consultancy in the form of improved and scientific approach to farming in the form of irrigation, seeds or other services. Help Center Find new research papers in: What better way to do it than to help farmers with the best-of-class inputs and information?

He was appointed to serve as a link between e-choupal centers and the other surrounding villages in the vicinity of the main village in which the e- choupal centre was based. The creation of extensive cnoupal cover as well as improvement of soil health also positively impacts the environment.

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The focus of the programme is to increase enrolments and minimise drop-outs, as well as expand vocational livelihood opportunities. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics igc epidemic management; from next-gen farm management to online consumer outreach directly.

Recognising the importance of irrigation in supporting agriculture, ITC launched its Integrated Watershed Development initiative to create freshwater potential in water-stressed areas.

Of course, it also provides a comprehensive package of support and extension services to farmers – from loans to marketing. Next to fall will be West Bengal, where ITC aims to prove that the debate about contract farming is pointless, s contracts with individual farmers are an choupql proposition. How innovation really works Business Today. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

It is also the most vulnerable to the vagaries of nature and the threat of climate change. Tic, tens of millions of Indian farmers are suffering.

Please update this article to reflect recent events or newly available information. Fuelling latent rural demand The Economic Times.

ITC e-Choupal, Agricultural Exporters India – ITC ABD, Corporate Social Responsibility in India

ITC to set up a shopping complex at Ujjain Business-standard. After many miles and many states, Mr Deveshwar can confidently tell his shareholders: By helping these enterprises we aim to make the world better – better for us, for our community and for the environment. This article needs to be updated. The Sanchalak was a highly prominent chojpal after the ITC implemented such ethical and moral for the same and therefore the result was that unscrupulous Sanchalak were deterred from this position.