Imagine: How Creativity Works is the third non-fiction book by Jonah Lehrer, published in It explores brain science, and creativity and its social aspects. The origin, pursuit, and secret of creativity are a central fixation of the at the heart of Imagine: How Creativity Works by Jonah Lehrer — who. How did Bob Dylan write “Like a Rolling Stone”? The pop-science writer Jonah Lehrer wasn’t there, but he pretends to know anyway. Inspired.

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Top Reviews Most recent Top Reviews. Amazon Restaurants Food delivery from local restaurants. From here Lehrer makes a case that copyright laws in the U. Too many people always working with the same team means the dissenting voice or the new idea is never introduced.

Well, just “listen to” your prefrontal cortex, or direct your “attention” to your right hemisphere. Lehrer takes a stab at a subject bound to create some controversy. The bridge is strong enough to see the comparisons creatlvity all three types of creativity.

Shopbop Designer Fashion Brands. A jinah that was posted concerned a polymer with unique and perplexing chemical properties. All we need is the right climate: For example, cities stimulate creativity because of the c Probably actually between 3.

Imagine: How Creativity Works by Jonah Lehrer

Well, this is the kind of book that also tells inspirational business stories — for no good intellectual reason, though it might well have the happy side-effect of drumming up lucrative corporate-speaking gigs for the author. And so his design was to force people workz come together even if it was just going to be in the bathroom. Lehrer talks about the Q effect, a mathematical equation worms says that the right mix of compatriots and strangers working together can guarantee a Broadway hit.


Just a moment while we sign you in to your Goodreads account. This is a wonderful book for parents, teachers… for everyone to create a better world.

Imagine: How Creativity Works by Jonah Lehrer – review

The term has been employed by the philosopher Colin McGinn and the critical neuroscientist Raymond Tallisamong others. The problem is that it makes everything he does unreliable.

In the preceding chapter, he beats the drum of travel as the critical path to gaining diverse experiences and gaining exposure to diverse ideas, but when he gets around to talking about big cities I was led to the book by highly favorable comments by Nick Hornby whose critical columns are a joyand I think that Hornby’s praise was warranted, notwithstanding the also warranted criticism of Mr.

It was a line in a Norman Mailer book, and he tweaked it ever so slightly.

Imagine: How Creativity Works

He’d come up with seven videos for the new Nike ad campaign. Dec 01, CJ rated it really liked it Shelves: The War of Art: Page 1 of 1 Start over Page 1 of 1. Alpha waves are a signal in the brain that’s closely correlated with states of relaxation.

Lehrer makes sceptical noises — “We tend to assume that some people are simply more creative than others,” he sniffs — because he wants to sell the “uplifting moral” that we all have “a vast reservoir of untapped creativity”. A mix of concrete examples and science exploration into how creativity works, this book has loads of implications for the classroom. He also told the wprks of how Swiffer was invented.

We notice an incompleteness and we can complete it: Perhaps I enjoyed this crsativity so much because I despise our current copyright situation and it was nice to hear someone who agrees that it’s stifling creativity. How Creativity W Hilarious. Sometimes the nonexpert is the The University of Utah has adopted this book for the year, which I admit is what prompted me to read it.


Write a customer review. You would think that these issues, added together, would disqualify the book from my serious attention. Loading comments… Trouble loading? Jun 09, Emily rated it liked it. You’ll be more creative when you’re happy, except when you ought to be sad. It just isn’t the masterpiece that it seems to think it is. He never intended brainstorming to be used in isolation to generate ideas.

Nobody anywhere is proposing that one should implement all of the hundreds of ideas generated by a brainstorming session. He is constantly bombarded by fans, thin from drugs and insomnia, and playing music almost mechanically. I think for publishing companies et al, to post such strong language about the book and actually pull it from the shelves means that he broke the accepted rules of publishing that the world adheres to.

It is disconcerting to be reminded, after reading this book, about the underlying scandal of Mr.

Why Jonah Lehrer’s ‘Imagine’ is worth reading, despite the problems – Poynter

The right kind of stubborn temperament jonag, too: A reward was offered to anyone who solved the posted problem. For example, I did not know that the While this is a fun book, much of it seems to be quite obvious, and covered in numerous other books. Amazon Drive Cloud storage from Amazon.

To answer this question, he resorts to neuroscientist explanations.