Find the complete list of news-values below. Click on the image below to see it clearly. Galtung and Ruge, in their seminal study in the area put. One of the best known lists of news values was drawn up by media researchers Johan Galtung and Marie. Holmboe Ruge. They analysed international news. Galtung and Ruge news theories. 1. GALTUNG AND RUGE NEWS VALUES; 2. For any story that appears in the news has to have.

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This rugge adds to the preceding two: They are not just films, but films with an agenda — an agenda that is clearly communicated. They came up with the following list of news values.

While the popular press focused more on human interests, quality papers concentrated on political news. Taking the same line, Palmer found, in an analysis of U.

Galtung and Ruge – News Values: an update by Prof. Galtung () – Galtung-Institut

The head of MCA says good things about 15Malaysia. They can take the list of news value factors Galtung and Ruge suggested as a starting point when developing their audience building strategies. Or, has what was expected to happen violence at a demonstration, horrific civilian casualties in a terrorist attack actually happened? These films not only deal with socio-political issues [negativity] in Malaysia, they also feature some of the best-known [elites] faces in the country, including actors, musicians and top political leaders [elites].

How did 15Malaysia attract the interest of opinion leaders to build its audience? In other words, individuals tend to view stories that give them “ammunition” for their political views as more newsworthy. But the project was also relevant to other audiences. Identities, Conflict and Cohesion, programme paper, number 7, at cpps.

The films and their message are relevant to Malaysians, and therefore to the readers of all newspapers. Events that are likely to have a continuing impact a war, a two week sports tournament have a high value when the story breaks, as they will develop into an ongoing narrative which will get audiences to ‘tune in tomorrow’.


In Western practice, decisions on the selection and prioritization of news are made by editors on the basis of their experience and intuition, although analysis by J.

From Wikipedia, the free encyclopedia. Relevance is one of the central concepts of audience building in the digital age. The same applies to elite people. It is not created through the highest budget, the most spectacular stunts, the most elaborate visual effects or the highest grossing first weekend box office, as is often the case for Hollywood films.

News Values

Everything you need to create a successful independent film. Social media enable members of the public both to access and to give an account of evidence crucial to the reporting of a story that is missed by the official media.

At some point there is a Boundary of Relevance, beyond which the change is no longer perceived to be relevant, or newsworthy. The findings of a content analysis of three major national newspapers in the UK were used to evaluate critically Galtung and Ruge’s original criteria and to propose a contemporary set of news values.

The audience was able to comment on the site as well as through Facebook.

Scale, in these examples, is created through the number of people involved in the making of new project, the number of people who care about it or, in opposition to what might be expected, a low production budget compared to a high production quality.

Miramax and the transformation of Hollywood in the s. Galues audience related to the topic of the films i. On the level of the individual online opinion leader, a certain filtration process still has to take place.

This kind of transparent communication is unprecedented in film marketing. This is almost opposite to recency, in that stories that have been in the public eye for some time already are deemed valuable. Within these questions, my interview agltung were ryge to lead the conversation anywhere they saw fit. Opinion leaders, on and off the Internet, have to make decisions what news to publish, share or recommend. The Internet has generated a lot of claims that such dependencies might be overcome [ 4 ].


A story has to fit preoccupations or stereotypes. Personalisation creates trust by revealing the people behind the camera and their filmmaking journey, through openly communicating in the first person with audience members, sharing problems and involving the audience. News value, for instance, is a mass media valuee that remains useful when analysing decision making on the Internet.

Transparent communication is of course time consuming. Each news output has its own system of setting its news agenda. The Sundance Film Festival registers record submission numbers andd year. Such political favoring of the majority has been pointed out as a major factor for racial animosities within the vaules Chin, ; Jomo, We are often told that we live in the Information Age, and that regular, recent updates of information ie news are vital to our survival.

In other words, news values are not necessarily passive concepts of news, but can be actively stressed or formulated by those reporting about them: More cynically put, market mechanisms turn journalism into a service profession.

Galtung and Ruge revisited’, Journalism Studies2 2pp. Ten killed is more news than five killed. The news value factors I will discuss in this article are:. The number of film festivals itself constantly increases. No other such project existed. Independent feature film production: It consists of 15 short films made by 15 Malaysian filmmakers. Bell suggested a division into news-intrinsic and news-extrinsic factors. News outlets prefer clear facts and figures over maybes.

Achieving relevance, giving audiences the news they want and find interesting, is an increasingly important goal for media outlets seeking to maintain market share in a rapidly evolving market. News values seem to remain a good theoretical concept to explain these decisions [ 3 ].

Some of the most successful video mashups see Edwards and Tryon, make heavy use of elites as well as relating their work to current affairs consonance.