EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Abstract. The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some. ethnocentric polycentrism regiocentrism geocentrism ethnocentric domestic techniques and personnel are considered superior polycentrism local personnel .

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For example, Norway and Spain are both in Europe, but are very different in climate, culture, transport, retail distribution, and so on. Similarly, if a company focuses its attention on the Europe, company follows regiocentric approach.

Should there be a problem in product clearance or selling in the importing country, the firm may have at times no alternative other fframework either to get it back or destroy it frsmework or accept other cuts in its price. The assessee will be liable for penal int In contrast, polycentric organizations or managers see each country as unique, and consider that businesses are best run locally. Service Writing from scratch Rewriting Editing. A regiocentric orientation views different regions as different markets.

Some of these besides exporting, joint ventures, overseas subsidiaries, etc are strategic alliances, acquisitions, mergers, brand franchising, manufacturing in low cost centers, etc. It looks for customers in different frzmework. In general, the desirability of a particular international orientation EPRG tends to depend on several factors which are as follows: For example, it may mean giving a fur lining to the leather boots and having shoe lowers that are rugged so that the customers are able framewori walk comfortably on the streets in the cold European winter.


This approach is more successful in areas such as production and research than in marketing. No systematic marketing research is conducted outside the home country, and no major modifications are fra,ework to products. Subsidiaries are established in overseas markets and each subsidiary is given a free hand in framing policies and implementing them. At some companies, the ethnocentric orientation means that opportunities outside the home country are ignored.

They possess a strong regional identity. By clicking “Sign up” you indicate that you have read and agree to the privacy policy and terms of service.

What is meant by The EPRG framework in International Marketing?

This approach appears most appropriate when overseas sales volume is insignificant compared to the total sales of the firm. Individuals have to pay tax on the following incomes: They can little afford to ignore world markets.

Normally, a firm may have to work rfamework a marginal cost method to price its products and get paid through a confirmed irrevocable letter of credit. Pricing is established on a worldwide basis. They did not consider these economies worthy of investment.

EPRG Framework

Advance Tax refers to paying a part of your taxes before the end of the financial year. It may examine several market entry strategies but common ones are joint ventures, or subsidiary operations in the target region.

A global firm has a global board that gives adequate representation to the local aspirations. Exporting here is a more serious business than in an ethnocentric firm, where it is done in an ad hoc basis. But still it is interested in selling its existing product line in the existing form. Principal driving force in global marketing: The business of the geocentric company is characterized by sufficiently distinctive national markets that the ethnocentric approach is unworkable, and where the importance of learning curve effects in marketing, production technology and management makes the polycentric philosophy substantially sub-optimal.


It is generally viewed as economical and manageable. Geocentric companies, as truly global players, view the world as a potential market, and seek to serve this effectively. A global firm sources its inputs from different countries with a prime concern of getting them at the lowest cost. Geocentric G firms are framewoork that consider the world as their home market.

If a return is submitted after the due date, the following consequences will be applicable: For a manufacturing firm, ethnocentrism means frwmework markets are viewed as a means of disposing of surplus domestic production. These stages are discussed below. These people or companies believe that the home country is frameowrk.

A polycentric firm P is one that exports to not just one market but to several markets. It considers local markets, local government aspirations and competition to decide its market entry and marketing strategy.

What is an EPRG Framework in International Marketing? –

But in the s, Coke is different. There are eprgg changes in product farmework, price and promotion measures between native market and overseas markets.

Global marketing now takes birth. Marketing personnel are recruited from that region, regional channels of distribution are developed and policies in respect of other areas such as product, price and promotion have a regional orientation. He states that businesses and their staff tend to operate in one of four ways:. This framework addresses the way strategic decisions are made and how the relationship between headquarters and its subsidiaries is shaped.