Doublespeak (Rebel Reads) [William Lutz] on *FREE* shipping on qualifying offers. Doublespeak is the language of non-responsibility, carefully. William D. Lutz is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a. Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take.

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Fantastic for defining and understanding modern language and it’s use in manipulation.

To see what your friends thought of this book, please sign up. Seymour Hersh and Arundhati Roy By using doublespeak in advertisements, aspirin production rose by almost 50 percent from over 23 million pounds in to over 35 million pounds in Antonio Gramsci ‘s concepts on cultural hegemonyin particular, suggest that the culture and values of the economic elite — the bourgeoisie — become indoctrinated as “common sense” to the working-class, allowing for the maintenance of the status quo through misplaced belief.

Peter Zuckerman and Amanda Padoan Henceforth, conflict theories demonstrate the dominating ideology of the bourgeoisie and Moran’s theory highlights that doublespeak produces an illusionary effect, both theories having parallels to Orwell’s ideology in Nineteen Eighty-Four.

There is thankfully a moral tone to this book, he calls the users of doublespeak liars and manipulators with their words having real impact on our society and lives.

Torben Vestergaard and Kim Schroder This page was last edited on 21 Decemberat Individuals can better cope with organized persuasion by recognizing the common ways whereby communication is intensified or downplayed, so as to counter doublespeak.


Belland Rory O’Connor On the contrary, advertisers cannot market their products as “better” as it is a comparative term, and a claim of superiority. There is a crucial need for English language teachers to educate and become experts in teaching about linguistic vulnerability.

Open Preview See a Problem? Views Read Edit View history. Doublespeak by William D. The Gazette Montreal, Quebec.

Doublespeak – Wikipedia

From “Revenue Enhancement” to “Terminal Living”: This pattern was formulated by Hugh Rank and is a simple tool designed to teach some basic patterns of persuasion used in political propaganda and commercial advertising. As it was formulated to educate the public on how to counter doublespeak via education, its aim was to reach the widest possible audience of citizens. Although the wililam that premise doublespeak are still indefinite, there are some theories that have parallels with the theory of doublespeak and Orwell’s ideology in Nineteen Eighty-Four and might possibly provide a better understanding of where doublespeak’s theories could have come from.

Books by William D. There are no discussion topics on this book yet.


Educating students has been suggested by experts to be one of the ways to counter doublespeak. InLutz received his bachelor’s degree from the Dominican College of Racine which closed its doors in Bow Johnson rated it it was amazing Jun 04, There is thankfully a moral tone to this book, he calls the users of doublespeak liars and What a find this book was, who knew there was a Chair of the Committee on Public Doublespeak?

Retrieved from ” https: Marisa rated it did not like it Jul 20, Kevin King rated it it was amazing Oct 16, Like the saccharine environment, an environment created or infiltrated by doublespeak provides the appearance of nourishment and the promise of survival, but the appearance is illusionary and the promise false. Aug 20, Jacquie South rated it really liked it. Doublespeak may take the form of euphemisms e. Tibbetts argues that such a relation between NCTE and Orwell’s work is contradicting because “the Committee’s attitude towards language is liberal, even radical” while “Orwell’s attitude was conservative, even reactionary”.


Hence, education is necessary to recognize and combat against doublespeak-use effectively. These terms, however, do not apply to other beneficiaries of government spending such as military spending. Noam Chomsky argues in Manufacturing Consent: Lutz is one of the main contributors to the committee as well as promoting the term “doublespeak” to a mass audience so as to inform them of the deceptive qualities that doublespeak contains.

The German Ideology ed. G; Howard Livingston July The NCTE has endorsed this pattern as a useful way of teaching students to cope with propaganda from any source.

Lutz began teaching English at Rutgers University-Camden inand was made a full professor in The Political Economy of the Mass Media that people in modern society consist of decision-makers and social participants who have to be made to agree. If all the brands are similar, they must doublrspeak be similarly good. Teaching about Language in the Marketplace”.