In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.
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Aug 15, Meg Harper rated it it was ok Recommends it for: The author of this book provided free copies of the book and paid a small fee to have their book reviewed by a professional reviewer.
Lists with This Book. I am perfectly happy to buy more expensive brands, and Sephora is my new brand of brandded. Goodreads helps you keep track of books you want to read.
Modern brands tell stories about their history such as brands founded by or collaborating with makeup artists and about their customers creating an aura of glamour or social consciousness. Get to Know Us. Get fast, free shipping with Amazon Tuntate. He visits the labs where researchers seek the key to eternal youth. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.
Inside Cognac With Hennessy: Over the years it has marl flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. I used this for its detailed beauty industry information and it helped beautg receive an A on my research paper.
Tungate organizes a wealth of information in short, manageable chapters, written for the casual reader interested in beauty, marketing, or both. Or maybe rich isn’t the right word, but it’s very thorough tunggate giving me data overload.
Branded Beauty: How Marketing Changed the Way We Look – Mark Tungate – Google Books
Cosmetics just make people feel good; if you’re lucky, the feeling lasts. Why did names like Chanel, Estee Lauder and Max Factor enter the public vocabulary, and how have they continued to thrive? Oct 20, Rachel rated it it was amazing. A survey of over 8, French women revealed that 25 percent would not consider leaving the house without some form of make-up.
It has always been a shadow secret of the beauty world that it is at least as ruthless as any other business. A lot of his ideas weren’t reference Between the setup of this book starting with history then marketing, then both and the publisher’s printing decision to put a double space after every paragraph, this was a very long read.
Branded Beauty: How Marketing Changed the Way We Look
One of these items ships sooner than the other. I highly recommend fungate book for anybody who wants a comprehensive example of marketing in action, as well as for the everyday cosmetics consumer interested in the fascinating history behind the products she buys. The author was seemingly catty in his analysis as well as gossipy, so beauuty so that I couldn’t take him seriously most of the time.
Jun 17, Ellen rated it really liked it.
It is an easy read and was extremely helpful. It’s interesting to see when certain brands started marketing themselves as we know them today and how bigger acquisitions influenced their image and overall development. With the advent of movies, makeup became something that was amrk for women to look their best, not something only fallen women wore.
Catherine rated it really liked it May 18, In the past, I usually just used lipstick and some blush but now concealer is a must. He visits the labs where researchers seek the key to eternal youth.
He analyzes the marketing strategies used by those creating and selling beauty products.
Sep 22, Heidi rated it liked it. Return to Book Page. Fashion Ttungate by Jennifer Beauhy Review: Over the years, it has used flattery, seduction, science and shame to persuade consumers beaity they’ll have to invest if they want to look their best.
A brilliant history of the evolution of the powerhouse beauty brands of today as also some of the off-beat, niche and even the bohemian kind.
From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who’ve made skin their trade. Advertising convinced women- and to a lesser extent, men- that perfect skin was necessary for happiness, that a well made up face would ensure success, and that smelling seductive would bring you love.
From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who’ve made skin their trade.
Published October 20th by Kogan Page first published January 1st Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S. The ultimate luxury for me is curling up with a good book and a warm blanket.