Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

Author: Doulrajas Tunos
Country: Turkmenistan
Language: English (Spanish)
Genre: Career
Published (Last): 20 August 2015
Pages: 84
PDF File Size: 2.7 Mb
ePub File Size: 14.15 Mb
ISBN: 391-8-16552-785-2
Downloads: 25262
Price: Free* [*Free Regsitration Required]
Uploader: Doule

Nevertheless, by the end, readers should be able to spot certain youth demographics and deconstruct their branded worlds instantaneously—and with empathy and anger.

The Best Books of How to be Irresistible to White Men. They hated it because it was boring. Born to two college professors, she grew up in lower Manhattan, attending Stuyvesant High School.

Join Kobo & start eReading today

She co-founded its current incarnation with Barbara Ehrenreich. Stating that certain clothes you own make you you or getting surgeries also define you. I understand the content of branding amongst teenagers and it did open my eyes to some things but it was not interesting and I feel like this was a paper she did in college and just expanded on it slightly so needless to say it was boring and awful to get through!

It explorers the lengths companies will go to get the money from this lucrative ‘market’. Overall I think Quart does a solid job of deconstructing the vast arenas of branding in young people’s lives – I agreed with about half of her findings. This thought is what many other good read reviews had said as well as how some information is misleading or can be proven wrong very easily.


Love in the Time of Algorithms. Alissa Quart is the executive editor of the journalism non-profit Economic Hardship Reporting Project. Open Preview See a Problem? This book did not change my life. There was a section on the ways teenagers self-brand, which I thought was pretty interesting.

Branded: The Buying and Selling of Teenagers by Alissa Quart

It’s is badly argued, badly written, clearly biased, generally unsourced, and includes multiple clearly faked quotes. Whilst reading each chapter on how the world implements branding within In Branded: The Joys of Much Too Much. Item s unavailable for purchase.

I can kind of relate to some things, such as, brands and how important they are to everyone and how they really make or break you. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them.

My library Help Branred Book Search. A band of finance wizards take on the system they now say is corrupt”. This book was one of the educational books that I am reading a month. I’m not too far removed from the teenagers Alissa Quart writes qquart, so I remember all the sneaky and not-so-sneaky ways corporations would market to young adults and even younger.

Marketers, Advertising Industry, Parents. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Some of the poetry is autobiographicaltwo are responses to poems by Wallace Stevens. A scant seven years later, many of Quart’s worries seem downright prosaic.

She discusses marketing in schools, from Channel One to soda machine contracts to full-on corporately-owned schools. The Buying and Selling of Teenagers. She seemed to talk mainly to white, affluent, female teens which colored her argument. They also both point out that marketers see parents spending more money on their kids to make up for not being home as much, and brandd the youth market is expanding as more young people make their own decisions about what to buy.


Alissa Quart

The Winter of Our Disconnect. A Million First Dates. I had to read this for class. Ratings and Reviews 0 0 star ratings 0 reviews. The Buying and Selling of Teenagers [5] which illustrates and criticizes the way that corporations chase teenagers and pre-teens. This is supposed to provide beanded about how tweens and teens are into brand, but there are a few chapters just talking about styles and personalities in movies.

We also meet the pockets of kids alsisa to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Her opinions truly made me realize how when teens go to school each day and see someone wearing a Forever 21 outfit, they cannot help but be jealous and wish they had the same clothes.

I would love to have my kids read this book, but I don’t think it would hold their attention, and I think they would be aliissa and uninterested. Sure, as a tween, I bradned to be one of the “pretty girls” with all of their nice clothing, but we did not have the money.

In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Quart also ventures that choosing what university you will attend quary a form of self branding.