Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
|Published (Last):||6 March 2007|
|PDF File Size:||20.45 Mb|
|ePub File Size:||9.92 Mb|
|Price:||Free* [*Free Regsitration Required]|
If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. We don’t recognize your username or password. Please try again later. Read more Read less. English Choose a language for shopping.
Learn more about Amazon Prime. Amazon Music Stream millions of songs. Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! Myers, Unif of California, Berkeley. Showing of 2 reviews. Write a customer review. Customers who viewed this item also viewed. Amazon Drive Cloud storage from Amazon.
Amazon Second Chance Pass it on, trade it in, give it a second life. There was a problem filtering reviews right now. If you are a seller for this product, would you like to suggest updates through seller support?
I recommend it for anyone with the least interest in marketing. Sign In We’re sorry! If You’re an Educator Download instructor resources Additional order info. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
Share your thoughts with other customers. Get fast, free shipping with Amazon Prime. If You’re a Student Additional order info. Username Password Forgot your username or password?
Aaker, Batra & Myers, Advertising Management, 4th Edition | Pearson
Amazon Rapids Fun stories for kids on the go. Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! You have successfully signed out and will be required to sign back bagra should you need to download more resources. Alexa Actionable Analytics for the Web.
Amazon Inspire Digital Educational Resources. Discover Prime Book Box for Kids. There’s a problem loading this menu right now. I’d like to read this asker on Kindle Don’t have a Kindle?
Advertising Management, 4th Edition
Explore the Home Gift Guide. Withoutabox Submit to Film Festivals. Pearson India; 5 edition Language: Page 1 of 1 Start over Page 1 of 1. ComiXology Thousands of Digital Comics. Its also good for professionals as myerrs shows new ways of “doing bissiness”! Amazon Advertising Find, attract, and engage customers. Would you like to tell us about a lower price? Product details Paperback Publisher: The overriding objective of the book is azker provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.
The work is protected by local and international copyright laws and is provided solely for the use of instructors in baatra their courses and assessing student learning. AmazonGlobal Ship Orders Internationally. Advertising Management, 4th Edition.
East Dane Designer Men’s Fashion. The book draws on and attempts to integrate three related disciplines: Amazon Renewed Refurbished products with a warranty. Shopbop Designer Fashion Brands.
Mydrs offers special pricing when you package your text with other student resources. Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.