Adeptly address today’s business challenges with thispowerful new book from web analytics thought leader AvinashKaushik. Web Analytics Web Analytics will significantly evolve the approaches from the first book and Web Analytics will tackle both of those topics. Avinash Kaushik. Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. “Web Analytics ” presents a.

Author: Gagrel Kigagul
Country: Thailand
Language: English (Spanish)
Genre: Travel
Published (Last): 1 March 2012
Pages: 121
PDF File Size: 18.19 Mb
ePub File Size: 7.83 Mb
ISBN: 937-8-61476-564-8
Downloads: 27074
Price: Free* [*Free Regsitration Required]
Uploader: Dizshura

Web Analytics 2.0 : The Art of Online Accountability and Science of Customer Centricity

Avinash has the knack for taking apart complex concepts and explaining it in an easy to understand manner for anyone. The ad is run at the same time in all markets and then compared to pre and post ad time periods. November 18, at Inmy biggest commitment is to evolve our corporate and marketing communications beyond traditional PR methods that includes a seamless social media platform laushik creates a two-way dialogue with the public.

Sad I couldn’t enter the contest. Step Up Your Analytics Game! D Thanks a lot for the book, Avinash. For the most wonderful cost saving and community leveraging contest entry: Feb 01, Cheng Gao rated it really liked it.

Web Analytics Book: Web Analytics by Avinash Kaushik

The first gave me a technical understanding of how web site information was collected and an overview of the kinds of reports that can be generated.


Here’s Claire’s additional thoughts: It ends with a challenge to embrace Multiplicity — without this it’s goodbye greatness. No, none of that. The chapter I had the second most fun writing. Why not try test and control markets: The Promise and Challenge of Avinah Targeting.

What if avinaxh the same time as the ad, some celebrity tweeted that they loved your product or some news program aired a warning about your product. Avinash has a great way of making concepts that can be somewhat difficult to understand into something that can be digested easily.

This report shows Goal Conversion Rates, but he does not describe what these are. But more importantly, how would measuring the number of Facebook friends help me find insights that could lead to action to improve the success?

Is the 2nd edition any different than the 1st edition ? We make love to ’em all! The book concludes with a disucssion of how to target oneself for a Web Analytics career.

The reasoning is this. Advanced Principles for Becoming an Analysis Ninja.

Web Analytics : Avinash Kaushik :

I invite you to consider buying my second web analytics book. Avinash Kaushik Limited preview – Social media is long term so no better place to start than the customer base.

Web analytics practitioners continue to have a tremendous interest only increased by the current economic condition in being more data-driven. After I’m done with it I think I’ll give it to my 9 year old for Hanukkah.


Web Analytics 2.0 Book: In Stores Now!!

My answer to your contest question would be: It looks to be a fantastic read by one of the foremost web analytics practitioners and acinash, who is seeing an undeniable evolution of web technologies and online trends, including social media, video, and mobile.

Hi Avinash to answer your question: RT tweetmeme Web Analytics 2. With so many changes in Google Analytics plus other tools available, it could really use a 3.

An Hour A Day. How to plan a career in web analytics paths, salary, longevityannalytics how to then cultivate the right set of skills. Dec 27, Justin Samaniego marked it as to-read. You don’t need to be technically sound t A must-read for anyone in the digital marketing field! Congratulations on your new book!!

Avinash also provides you super logic and reasoning behind every suggestion of his. Analytcs avinash, Hope to get your Book here in germany soon. Who Owns Web Analytics?